THE
HISTORY OF RED HEART
ĦĦĦĦShanghai HongXin
Appliances Co.,Ltd.(the former Shanghai
Electric Flat Iron General Factory) is one of the main manufacturing
bases of Shanghai's household electrical appliances,which
has taken the famous brand name of "Red Heart" as
it's core.The primary products manufactured by Red Heart are
the electric flat irons, electric' rice cookers,the industrial
irons and other varieties of small electrical household items.Moreover,through
nearly half a century of development,it has slowly risen to
become one of China's major professional manufacturing enterprises
for electrical household appliances.Red Heart flat irons has
long since dominated the electric iron industry on China by
continuing to promote the evolution of more efficient techniques
of the production of the electric hand irons.Currently,Red
Heart owns an electric flat iron base that continually develops
and manufactures its products at an annual productivity capacity
of 1.5 million sets.Due to the prominent popularity of this
product,Red Heart electric flat irons has had the privilege
of having the No.1 market share in China year in and year
out.
ĦĦĦĦ Red Heart products have grown popular so rapidly in markets
all over the country that its market share has leapt to No.1
in Shanghai and No.3 in China in 1997.A year later,it had
risen to No.2 in China.The reason behind this fast growing
popularity is credited to the company's electro-thermal technology
as it has adapted a method which integrates "the combination
of introduction and development" with "the cooperation
with the scientific research institutes and independent R&D".Red
Heart continues to expand its products and creativity by successively
manufacturing new commodities with the distinct features of
a Red Heart product: common appliances with the latest scientific
technology.These advanced appliances has compounded Red Heart's
success over 70 countries and the company has been recognized
as "overing half of the country".
ĦAAs a high-tech enterprise in Shanghai city,Shanghai HongXin
Appliances Co., Ltd.has gained ISO9001 Quality System Attestation
and 3S Product Authentication. Partial products also pass
the mark assurances such as GS,CE,UL,UK and so forth.It is
a honorable winner of "Shanghai City Quality SupervisionPrize".The
chief production technology and equipments,mould,testing instruments
of our company aim at the first-class standard in the world.It
constantly introduces and renews theses installations.Several
kinds of our products have obtained the glory title of the
"Famous Brand Products" in Shanghai City;a Gold
Prize from China Household Electrical Appliances Fair for
years running."Red Heart" has also been named as
"Shanghai City Famous Trademark" for many times
in succession. |
